welcome to our axiom
welcome to
our axiom
welcome to our axiom
click on each sphere to find our more.
click on each sphere to find
our more.
no artificial dye + colour - Synthetic pigments added so a product looks a certain way. They change how it appears, not how it works.
no animals - Ingredients taken from animals, such as tallow, lanolin, beeswax and carmine. On a label they often go by names that don’t say where they came from.
no essential oils - Concentrated plant extracts such as lavender, tea tree and citrus. They scent a product, and they are a common cause of skin irritation and allergy.
no exfoliating chemicals - Acids and enzymes, like glycolic, lactic and salicylic acid, that loosen the surface layer of skin. They work by changing the skin, and can leave it more sensitive to sun.
no fragrance - A single word on an ingredient list that can stand in for dozens of scent compounds, none of them named.
no isothiazolinones - A family of preservatives used in cosmetics and household products. Some are well-established causes of allergic contact dermatitis.
no mineral oils - Refined oils made from petroleum, found in many balms and lotions. They sit on the skin as a film rather than being absorbed.
no soap - Fat or oil reacted with an alkali such as sodium hydroxide. It cleans well, and it is alkaline enough to dry out skin.
no sulphites - Sulphur-based preservatives such as sodium sulphite and metabisulphite. They stop a product spoiling, and they can set off reactions in people who are sensitive to them.
no water based - Formulas where water is the main ingredient. Anything made with water needs preservatives to stay safe on the shelf.
every ingredient explained
every ingredient explained
Disodium Cocoyl Glutamate - The primary cleanser, made from coconut oil and an amino acid. It lifts dirt and oil so water can rinse them away.
Sodium Cocoyl Isethionate - A secondary cleanser, also coconut-derived. It works alongside the primary cleanser and helps give the bathing block its solid form.
Caprylyl/Capryl Glucoside - A cleanser made from sugar and coconut oil. It supports the other two cleansers and improves lather fineness and ease of rinse.
Caprylic/Capric Triglyceride - A lightweight oil derived from fatty acids. It helps the bathing block glide across skin.
Shea Butter - Butter pressed from the nuts of the African shea tree. It puts back some of the oil that washing takes away.
Kaolin - A fine white clay that helps give the bathing block its distinctive texture. It also absorbs some surface oil.
Betaine - Found in beetroot, it helps skin hold on to water.
Stearic Acid - A plant derived acid that holds the bathing block together and keeps it firm.
Cetearyl Alcohol - A waxy fatty alcohol, not the drying kind. It helps give the bathing block structure and a smooth feel.
Cetyl Alcohol - Another waxy fatty alcohol that adds to structure and fine-tunes the block’s ability to glide smoothly.
Candelilla Wax - A plant wax from the leaves of a desert shrub native to Mexico. It keeps the bathing block firm and gives it a matte finish.
Hydrogenated Castor Oil - Castor bean oil, hardened into a wax. It helps the bathing block stay firm in the shower or bath.
Glyceryl Stearate SE - An emulsifier that helps the other ingredients blend evenly.
Water - Trace amounts used to help everything blend, but not enough to need preservatives.
Disodium Cocoyl Glutamate - The primary cleanser, made from coconut oil and an amino acid. It lifts dirt and oil so water can rinse them away.
Sodium Cocoyl Isethionate - A secondary cleanser, also coconut-derived. It works alongside the primary cleanser and helps give the bathing block its solid form.
Caprylyl/Capryl Glucoside - A cleanser made from sugar and coconut oil. It supports the other two cleansers and improves lather fineness and ease of rinse.
Caprylic/Capric Triglyceride - A lightweight oil derived from fatty acids. It helps the bathing block glide across skin.
Shea Butter - Butter pressed from the nuts of the African shea tree. It puts back some of the oil that washing takes away.
Kaolin - A fine white clay that helps give the bathing block its distinctive texture. It also absorbs some surface oil.
Betaine - Found in beetroot, it helps skin hold on to water.
Stearic Acid - A plant derived acid that holds the bathing block together and keeps it firm.
Cetearyl Alcohol - A waxy fatty alcohol, not the drying kind. It helps give the bathing block structure and a smooth feel.
Cetyl Alcohol - Another waxy fatty alcohol that adds to structure and fine-tunes the block’s ability to glide smoothly.
Candelilla Wax - A plant wax from the leaves of a desert shrub native to Mexico. It keeps the bathing block firm and gives it a matte finish.
Hydrogenated Castor Oil - Castor bean oil, hardened into a wax. It helps the bathing block stay firm in the shower or bath.
Glyceryl Stearate SE - An emulsifier that helps the other ingredients blend evenly.
Water - Trace amounts used to help everything blend, but not enough to need preservatives.
Disodium Cocoyl Glutamate - The primary cleanser, made from coconut oil and an amino acid. It lifts dirt and oil so water can rinse them away.
Sodium Cocoyl Isethionate - A secondary cleanser, also coconut-derived. It works alongside the primary cleanser and helps give the bathing block its solid form.
Caprylyl/Capryl Glucoside - A cleanser made from sugar and coconut oil. It supports the other two cleansers and improves lather fineness and ease of rinse.
Caprylic/Capric Triglyceride - A lightweight oil derived from fatty acids. It helps the bathing block glide across skin.
Shea Butter - Butter pressed from the nuts of the African shea tree. It puts back some of the oil that washing takes away.
Kaolin - A fine white clay that helps give the bathing block its distinctive texture. It also absorbs some surface oil.
Betaine - Found in beetroot, it helps skin hold on to water.
Stearic Acid - A plant derived acid that holds the bathing block together and keeps it firm.
Cetearyl Alcohol - A waxy fatty alcohol, not the drying kind. It helps give the bathing block structure and a smooth feel.
Cetyl Alcohol - Another waxy fatty alcohol that adds to structure and fine-tunes the block’s ability to glide smoothly.
Candelilla Wax - A plant wax from the leaves of a desert shrub native to Mexico. It keeps the bathing block firm and gives it a matte finish.
Hydrogenated Castor Oil - Castor bean oil, hardened into a wax. It helps the bathing block stay firm in the shower or bath.
Glyceryl Stearate SE - An emulsifier that helps the other ingredients blend evenly.
Water - Trace amounts used to help everything blend, but not enough to need preservatives.